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A Royal Appointment

Client: King Abdullah Foundation
Agencies: The History Factory, The Brand Experience and JRA

The 'Vision and Wisdom' mobile museum is running in memory of the late King Abdullah and is the first of its kind in the kingdom. The touring experience celebrates the life of the Royal and was launched at the most important cultural event in Saudi Arabia, Al Jenadriyah, which is attended by over one million across the two week period, every year. 

The ten month tour visited cities across the region including; Albaha, Medina, Jeddah and Yanbu.

 

The Result

The exhibit at Jenadriyah had over 120,000 visitors in 17 days
Visited by many royals including Prince Turki and Prince Hussam of Saudi Arabia

Our Graduate Truck

Total control for maximum impact. The Graduate is the finest exhibition trailer in its class and the largest in our fleet. It can be used as a single space or separated into individually adaptable environments. A premium space that creates a luxury mobile branded environment.

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