King Abdullah Foundation
A Royal Appointment
Client: King Abdullah Foundation
Agencies: The History Factory, The Brand Experience and JRA
The 'Vision and Wisdom' mobile museum is running in memory of the late King Abdullah and is the first of its kind in the kingdom. The touring experience celebrates the life of the Royal and was launched at the most important cultural event in Saudi Arabia, Al Jenadriyah, which is attended by over one million across the two week period, every year.
The ten month tour will visit cities across the region including; Albaha, Medina, Jeddah and Yanbu.