Making all the Right Connections
Infinera are a leading manufacturer of optical transmission equipment – technology that increases the capacity and speed of data that can be processed by networks. It’s a highly complex product with a specialised market, and so the best way to talk about it is a little more traditional; face to face.
We built a truck-based showcase for their technically advanced products, with fully integrated demonstration systems and meeting and discussion areas. It has formed the basis of a 7-year customer engagement tour and is now seen as an indispensable part of Infinera’s marketing portfolio.
“This vehicle is a multi-million dollar calling card for us. It’s a great way to have a one-to-one interaction with our customers.”
Leigh Wade - Director of Technical Marketing at Infinera