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Making all the Right Connections

Infinera are a leading manufacturer of optical transmission equipment – technology that increases the capacity and speed of data that can be processed by networks. It’s a highly complex product with a specialised market, and so the best way to talk about it is a little more traditional; face to face.

The Result

We built a truck-based showcase for their technically advanced products, with fully integrated demonstration systems and meeting and discussion areas. It has formed the basis of a 7-year customer engagement tour and is now seen as an indispensable part of Infinera’s marketing portfolio.

New business generated on-board more than repaid the tour investment
A rolling tour that continues to evolve and deliver results after 7 years

Client Feedback

“This vehicle is a multi-million dollar calling card for us. It’s a great way to have a one-to-one interaction with our customers.”

Leigh Wade - Director of Technical Marketing at Infinera

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