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Client: IBM
Agency: George P Johnson

Driven by three I’s—instrumentation, interconnectedness and intelligence, IBM's 'Smarter Planet' initiative has been running for over a decade. It since become their growth strategy, prompting forward-thinking leaders and citizens around the world to consider innovative ideas. 

The goal for the IBM roadshow tour was to reach academics and students face-to-face. The experience needed to introduce the skills and technology required for a Smarter Planet, so they could be competitive in tomorrow's world.


Partnering with the world's leading experiential agency, we designed a multi-zone experience where candidates were able to interact with a variety of smart devices and get advice from IBM experts on everything from IoT to career advice.

As the tour was visiting university campuses across EMEA, the 'skills truck' also had a job zone to help IBM recruit the best graduates on-board.

Branded events at 12 university campuses across EMEA
Over 3,500 graduate recruits engaged

Client Feedback

“This is an imaginative campaign that delivers a real wow factor for the visitor - bringing corporate messaging to life in a dynamic and engaging way. We are impressed with how EMS has translated IBM’s vision for the Skills Truck into reality - creating a truly first-class experience.”

Event Manager IBM EMEA at George P Johnson

Our Voyager Truck

Big, versatile and opened up in 2 hours. The Voyager’s fully enclosed double-pod design makes it perfect for creating immersive environments, free from outside interruptions. It has the space and facilities to build creative and complex shows and with no fewer than 6 in our fleet, the Voyager is our most popular exhibition trailer.

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