Powerful tools for Education

Client: HP
Agency: Ivory Worldwide

Multinational IT company HP believe in the freedom to learn, so students and teachers can create deeply individualised and connected learning experiences at any time, from anywhere. So, when they wanted to showcase their latest innovative products for the education segment, taking them on a product demonstration roadshow tour in a fully branded mobile classroom was the perfect option.


Commissioned by Ivory Europe, EMS designed a multi-use space for two target audiences; consumer and commercial. These were defined using bespoke graphics and product placement, but both unified in one seamless experience. The roadshow provided an effective way of taking products to the doorstep of students and lecturers and enabled them to try out the latest technology. It also increased awareness across EMEA.

Running for over 2 years, the multi-vehicle roadshow visited prime university locations, global HP offices and high footfall public locations throughout Europe and the Middle East.

Our Challenger Truck

Modern and spacious, the Challenger exhibition trailers make a real impact. The gullwing and pod design provides plenty of space to create complex and immersive built-in exhibitions, while the open-style glass entrance allows you to extend your branded experience to the outside audience. Perfect for hospitality and product showcases.

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