Event Marketing Solutions

HP

Powerful tools for Education

Client: HP
Agency: Ivory

HP wanted to get people in education excited about their latest products; to tell them that they aren’t just reliable work machines –they are perfect for music, gaming, entertainment and so much more.

We created a multi-vehicle retail campaign that toured universities in Europe and the Middle-East. We engaged both students and the ICT Procurement teams with high-impact product showrooms that doubled as fully connected classrooms and demonstration facilities.

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