Grohe have successful roadshow programs operating across Europe and Russia, so after identifying the Middle East as a target market, a roadshow was the ideal route. However, as their existing roadshow supplier didn't have the expertise or logistical experience within the region, Grohe needed some alternative support.


Working closely with the Grohe team, we developed a roadshow strategy that specifically targeted their key customers. From carefully selecting event locations with the aim of reaching high numbers of customers within the 5 GCC countries, to organising all the shipping, customs and permits; EMS managed each stage of the roadshow, so the Grohe team could focus on having high quality conversations with customers.

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