Women's Health & X-Ray Reaches Europe
Q1 2021 was a pivotal period for many businesses to discuss future marketing and event plans. After the disruption of 2020, GE Healthcare needed a resilient but flexible solution that provided them with a high return.
By Q2, the global medical technology innovator had selected EMS as their European roadshow supplier to deliver the Women’s Health and X-Ray roadshow.
Launching in May 2021, the 8 month tour spanning Europe and Russia began its journey in Madrid. The COVID-Secure tour hosted small in-person and hybrid events across Europe, providing product demonstrations for the brand’s target audiences.