Ford Kuga

Client: Ford
Agency: Mansfields Design

From the heat of Greece, to the snowy roads of Iceland, this PR roadshow travelled to 10 European countries to promote the Ford Kuga, using the truck as a hub for the media.

Commissioned By Mansfield Design for Ford, this action-packed 8 week tour took the product directly to the bloggers, who were invited to take part in driving experiences and various extreme sports.