Going on a KUGAdventure
Agency: Mansfields Design
From the heat of Greece, to the snowy roads of Iceland, this PR roadshow travelled to 10 European countries to promote the Ford Kuga, using the truck as a hub for the media.
Commissioned By Mansfield Design for Ford, this action-packed 8 week tour took the product directly to the bloggers, who were invited to take part in driving experiences and various extreme sports.
8 week tour visiting 10 European countries
Over 400 bloggers and journalists on-board at 13 different locations