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Ford Kuga

Going on a KUGAdventure

Client: Ford
Agency: Mansfields Design

From the heat of Greece, to the snowy roads of Iceland, this PR roadshow travelled to 10 European countries to promote the Ford Kuga, using the truck as a hub for the media.

Commissioned By Mansfield Design for Ford, this action-packed 8 week tour took the product directly to the bloggers, who were invited to take part in driving experiences and various extreme sports.

The Result

8 week tour visiting 10 European countries

Over 400 bloggers and journalists on-board at 13 different locations