Ford - Focus
Making a Big Impact (in the safest possible way)
Agency: Mansfields Design
When it comes to car safety, it isn’t always the good stories that get the headlines. Ford wanted a way to talk about their amazing technological advances and how their care and investment is making the world a safer place for drivers. In particular, they wanted to bring the story to life for non-automotive journalists.
We fitted two roadshow trucks with kiosks, screens and a unique exhibition hub. We also created a live outdoor test centre, so the media could see and experience the safety features for themselves.
The twin truck experience engaged over 1,500 European journalists in 12 weeks