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Ford Focus

Making a Big Impact (in the safest possible way)

Client: Ford
Agency: Mansfields Design

When it comes to car safety, it isn’t always the good stories that get the headlines. Ford wanted a way to talk about their amazing technological advances and how their care and investment is making the world a safer place for drivers. In particular, they wanted to bring the story to life for non-automotive journalists.

We fitted two roadshow trucks with kiosks, screens and a unique exhibition hub. We also created a live outdoor test centre, so the media could see and experience the safety features for themselves.

The Result

The twin truck experience engaged over 1,500 European journalists in 12 weeks