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Challenge

Within the fast-moving finance sector, keeping employees up-to-date is challenging, but essential to the success of the business. Global financial services company Fidelity International, needed a way of taking a consistent and engaging message to all their employees across Europe, irrelevant of level or hierarchy within the business.

Their brief was to create a roadshow tour that would educate, engage and inspire their workforce, within a space that aligned with their internal comms branding.

Solution

EMS created an immersive, engaging and memorable experience, designed to build employees’ awareness of Fidelity International’s various product offerings. The roadshow gave employees a first-hand opportunity to get to know its new customer platforms and hear the company’s refreshed strategy in a fully branded and experiential space.

All employees across their offices in the UK, Isle of Wight, Republic of Ireland and Germany were engaged with through the roadshow format and feedback across the teams was overwhelmingly positive.

94% of employees felt more engaged with Fidelity’s strategy and customers through the roadshow format​
47% positive perception shift in employee's understanding of Fidelity International’s current strategy and the company’s future plans

Client Feedback

“Great to do this in an innovative new way, it gives people things to think about and also allows us to engage with a smaller group. We can have much more interaction, with a lot of time for questions and ideas. It’s fantastic to be able to take this experience to the global team to get the diversity in thoughts and influences.”

Pete Horrell – Head of Global Workplace and Personal Investing incl. Advisory

Our Voyager Truck

Big, versatile and opened up in 2 hours. The Voyager’s fully enclosed double-pod design makes it perfect for creating immersive environments, free from outside interruptions. It has the space and facilities to build creative and complex shows and with no fewer than 6 in our fleet, the Voyager is our most popular exhibition trailer.

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