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Challenge

Following the on-going success of their roadshows across EMEA, international manufacturer of medical and safety technology, Dräger embarked on their latest experience designed for clinicians and medical professionals within the Middle East.

Part of a five-year strategy, Dräger wanted to continue their aim of going beyond the trade show floor and take their extensive range of safety and hospital solutions directly to new and existing customers using a purpose-built 63sq metre mobile showroom.

Solution

Alongside managing the scheduling and operation of the roadshow, EMS created a bespoke truck design and modular fit-out for the German manufacturer. 

Features include interactive product displays, a 2 metre external screen and an interchangeable workshop space, which enables visitors to get to grips with Dräger’s safety and hospital solutions.

 

 

 

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