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Challenge

Following the success of their MENA roadshow, Dräger wanted to replicate the roadshow format for their European customers. With the aim of increasing the safety of sites such as industrial plants, tunnels and ports, a mobile showroom was again the ideal tool to reach dispersed locations.

The Result

The mobile showroom enables first-hand experience of over 60 of Dräger’s market leading products, as well as the chance to join thought-provoking workshop sessions that provide innovative solutions for the daily challenges faced within their customers industries. 

Split in to seven different areas: prevention, occupational health and safety, hazardous substances, offshore RIG emergency, emergency escape and rescue, services and firefighting - the roadshow is designed to connect with customers, but also provide opportunites of educational events for children.

Over 350 leads generated on-board the truck
84% of events were attended by key customers of Dräger
99% of visitors felt their interest in the Dräger product range increased following the roadshow

Client Feedback

“The positive feedback from customers throughout our tour across the Middle East demonstrated the value of bringing our solutions to them directly. Not only were we able to strengthen relationships with existing contacts, but the tour allowed us to connect with potential new customers and expand our presence in those target regions. We now want to continue the momentum created in the Middle East, and have identified an opportunity to capitalise on this same approach across our key markets in Europe – tapping into the growing market trend towards connected solutions. We have no doubt that EMS’ experience in designing and managing tours across the continent will once again help us reach our target audiences and strengthen customer engagement.”

Thomas Engler, CEO Dräger Europe

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