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Challenge

Dräger understands the benefit of roadshows and have run them in both India and Europe. So, when they wanted to reconnect with customers and increase awareness in the Middle East, they knew a truck was the perfect option.

However, their current trucks were built to European standards, not to Middle Eastern specification. And their current operator couldn't manage the logistics in the GCC. So, with over a decade of experience running roadshows in the Middle East, Dräger came to us.

Solution

Using one of our Middle East spec roadshow trucks, we provided Dräger with an experience designed to reach their clients in the region.

The fully branded vehicle allows them to introduce their latest technologies and provide specialist knowledge on the daily challenges customers are facing. Enabling them to get effective hands-on experience of Dräger's Technology for Life.

98% Positive customer satisfaction
82% of visitors were very satisfied or satisfied with the selection of products on display
Following the Dräger roadshow, 100% of visitors would now rate their perception of the brand as excellent or good

Client Feedback

“Customer intimacy has long been one of Dräger’s key strengths. This roadshow allows us to strengthen that intimacy by going the extra mile and bringing safety solutions directly to our customers. With EMS’ expert knowledge and experience of roadshows in the GCC market, we’re confident we have found the right partner to support us in this new initiative.”

Koen Paredis, Managing Director MEA at Dräger

Our Voyager Truck

Big, versatile and opened up in 2 hours. The Voyager’s fully enclosed double-pod design makes it perfect for creating immersive environments, free from outside interruptions. It has the space and facilities to build creative and complex shows and with no fewer than 6 in our fleet, the Voyager is our most popular exhibition trailer.

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