Creating the Connected Classroom
Dell wanted to demonstrate the power of their pioneering connected classroom technology. They wanted to give live demonstrations of the system to parents, pupils, teachers and key decision makers in schools across the Netherlands. We designed a fully functioning mobile demonstration of the classroom of the future, a completely immersive branded environment that showcased the latest Dell products to their full potential.
Events team, EMEA Marketing at Dell: "This was the first time we had commissioned a marketing roadshow in this region and we were excited about the potential to connect with our customers in a new way. EMS impressed us with their specialist European expertise and the high level of support they could offer us for this important project."
11 live events in 3 weeks
Quick event set up using the agile Pathfinder vehicle
Reached over 200 key influencers