Dell wanted to demonstrate the power of their pioneering connected classroom technology. They wanted to give live demonstrations of the system to parents, pupils, teachers and key decision makers in schools across the Netherlands. 


We designed a fully functioning mobile demonstration of the classroom of the future, a completely immersive branded environment that showcased the latest Dell products to their full potential.

11 live events in 3 weeks
Reached over 200 key influencers

Client Feedback

“This was the first time we had commissioned a marketing roadshow in this region and we were excited about the potential to connect with our customers in a new way. EMS impressed us with their specialist European expertise and the high level of support they could offer us for this important project.”

Events team, EMEA Marketing at Dell

Our Pathfinder Truck

Our most agile exhibition unit. They are quick to set up and small enough to access even the most difficult sites without any compromise on impact. Ideal for mobile training programs, meetings and presentations, the Pathfinder is particularly effective in scalable multi-truck campaigns.

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