Event Marketing Solutions

Ciena

Plugged in to the People Network

The network is the central nervous system of the modern corporation; large, vital and incredibly complex. Ciena asked us to design a mobile Innovation Lab that would enable them to take their cutting edge systems technology on the road so that key decision makers could see it working in a real-world context. We created a bespoke, fully branded environment with a private meeting space and unique technology-specific demonstration areas that toured 19 EMEA countries, delivering on a demanding 3-year roadshow itinerary.

Global Events Manager at Ciena: "In order to reach our EMEA customers, we needed a highly-experienced partner that we knew could design an engaging, customised experience and deliver a logistically intensive campaign – so we chose EMS."

The Result

19 EMEA countries visited, several times each over 3 years

166 V.I.P. event days

Exhibited at some of the worlds largest tech tradeshows, including Mobile World Congress

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