Plugged in to the People Network
The network is the central nervous system of the modern corporation; large, vital and incredibly complex. Ciena asked us to design a mobile Innovation Lab that would enable them to take their cutting edge systems technology on the road so that key decision makers could see it working in a real-world context.
We created a bespoke, fully branded environment with a private meeting space and unique technology-specific demonstration areas that toured 19 EMEA countries, delivering on a demanding 3-year roadshow itinerary.
19 EMEA countries visited, several times each over 3 years
166 V.I.P. event days
Exhibited at some of the worlds largest tech tradeshows, including Mobile World Congress