Event Marketing Solutions

Challenge

The network is the central nervous system of the modern corporation; large, vital and incredibly complex. Ciena asked us to design a mobile Innovation Lab that would enable them to take their cutting edge systems technology on the road so that key decision makers could see it working in a real-world context. 

Solution

We created a bespoke, fully branded environment with a private meeting space and unique technology-specific demonstration areas that toured 19 EMEA countries, delivering on a demanding 3-year roadshow itinerary.

19 EMEA countries visited, several times each over 3 years
166 V.I.P. event days
Exhibited at some of the worlds largest tech tradeshows, including Mobile World Congress

Client Feedback

“In order to reach our EMEA customers, we needed a highly-experienced partner that we knew could design an engaging, customised experience and deliver a logistically intensive campaign – so we chose EMS.”

Global Events Manager at Ciena

Our Voyager Truck

Big, versatile and opened up in 2 hours. The Voyager’s fully enclosed double-pod design makes it perfect for creating immersive environments, free from outside interruptions. It has the space and facilities to build creative and complex shows and with no fewer than 6 in our fleet, the Voyager is our most popular exhibition trailer.

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