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Challenge

Leading global supplier of technology and services, The Bosch Group came to EMS when they wanted to bring together their four key divisions for the first time to tell the Smart Living story. Experienced in roadshow marketing, Bosch knew this was the only way they could effectively take their products directly to consumers.

Solution

By designing an experience that looked and felt like a home and garden, we could incorporate products from each of the smart divisions; Bosch Home Appliances, PowerTools, Worcester Bosch and Smart Homes. The multi-sensory event space includes interactive displays and hands-on demonstrations to showcase all elements of a smart home - including the delicious food created by a Bosch expert using the on-board appliances.

And, with the roadshow visiting multiple exhibitions and county shows, the pop-up garden is the perfect space for consumers to have fun and learn about all the products Bosch have to offer. Visitors are also encouraged to record a 'Life Hack' video whilst on board and share their simple solutions to everyday problems, which in-turn gives them the chance to win a prize.

89,189 visitors engaged with so far
95% of visitors are more likely to purchase a Bosch product following the Smart Living Tour visit
81% of visitors said they would invest in a Bosch Smart Living product

Client Feedback

“The Smart Living Tour has helped conquer a huge challenge for the Group, in that it has brought together five very distinct divisions of our business under one umbrella for the first time – and to huge success. Ultimately, the tour has increased brand awareness for Bosch UK and has clearly aligned our offering with smarter, sustainable living. Telling the smart living story provided the perfect opportunity to bring these divisions together, and EMS has been instrumental in allowing us to bring the entire, connected solution direct to consumers. It has enabled us to disrupt the way consumers traditionally engage with our brand, appearing at a wide range of events where they perhaps wouldn’t expect to come into contact with us. Above all, we wanted this to be an educational experience, so EMS’ insight into campaigns of this kind, and what works when it comes to creating immersive experiences, has been extremely valuable.”

Steffen Hoffmann, President at Bosch UK

Our Exposure Truck

The real showman. With its giant outdoor HD screen and spectacular glazed entrance, the Exposure exhibition trailer is a class apart when it comes to making an impact. The spacious interior allows for complex and inventive displays, while the stepped deck and balcony mean you can greet and engage your audience in style.

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