Creating a Winning Experience
Betfair asked us to recreate their online user experience in a real-world environment – a fully branded roadshow that would tour some of the UKs largest and most prestigious sporting events.
We created a fully interactive sponsorship activation experience, complete with betting terminals and a large, open-fronted hospitality area where the client could engage with both new and existing customers.
From idea to implementation in just 12 weeks
Started at Aintree and toured all the major UK sporting events