Taking the Branch to the Bankers
Barclays needed a way to engage their staff with their new “Lives Made Much Easier” campaign. It was partly a customer centric incentive and partly an opportunity to raise morale across the retail workforce. We created a fully functioning Barclay’s branch complete with multi-screen presentation equipment and the banks’ first-ever mobile ATM unit. It gave the employees an opportunity to reconnect with their own brand, and a perfect setting for an inspiring programme of meetings and seminars.
Corporate Affairs Director, Barclays Bank: "The LiMME lorry has been a great way to reach out to our colleagues, customers and local communities. Given the size of our organisation it’s not possible to bring every colleague to a centralised area, so we brought the experience to them. Not only has the feedback from colleagues been excellent, but it’s helped contribute to an increase in our customer satisfaction and employee engagement scores."
Over 4,000 employees engaged and inspired
90% positive feedback from visitors