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A different type of classroom experience

The UK Government’s marketing and communications agency COI wanted to take children out of the classroom and inspire them with a highly immersive environment.

We designed a fully functioning roadshow experience that toured for 10 years. The logistically intense tour was considered to be the largest vehicle based tour in Europe. 

The Result

784,931 students inspired to try Higher Education

97% of tutors rated the roadshow as ‘good’ or ‘very good’ at promoting Higher Education