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After conducting a major research piece in to the demographics of university students, the Government needed a way of reaching high school students from disadvantaged backgrounds. And, with a target of increasing the figure by 10%, they needed their communication methods to be clear, effective and efficient.

Their key objectives were to change the perceptions of families without a university background, increase the aspirations of students and the number of successful higher education applicants within specific hot-spots across the UK.


We designed a fully immersive experience that disrupted the routine of the average school-day. The roadshow experience used peer-to-peer learning, with recent graduates from the local areas employed to educate and inspire the high school students. With 5 trucks running for over 9 years in England, the exploration hub reached over 1 million students, focusing on their current interests and channelling them in to possible further education paths or career goals.

Extremely well received across the UK, it was hailed as ‘the best educating initiative in years’ by teachers with 97% rating the roadshow as ‘good’ or ‘very good’ at promoting Higher Education.

784,931 students inspired to try Higher Education from over 7,300 schools
39% positive shift following the roadshow
UCAS reported over an 11% increase of people attending university from disadvantaged backgrounds in the years after the roadshow

Client Feedback

“We have a close working relationship with EMS, who managed the trailers and drivers for the Aimhigher roadshow. Their dedication and response to every logistical challenge helped to ensure the events were delivered every day and that the roadshow was a year-on-year success.”

Lorna Gozzard, Director, Geronimo Communications

Our Pathfinder Truck

Our most agile exhibition unit. They are quick to set up and small enough to access even the most difficult sites without any compromise on impact. Ideal for mobile training programs, meetings and presentations, the Pathfinder is particularly effective in scalable multi-truck campaigns.

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