Event Marketing Solutions


Getting Hands-on in a Digital World

Client: Adobe
Agency: Gyro

Even a global software giant can understand the value of face to face engagement. To coincide with the launch of the latest generation of Acrobat software, we designed a large-scale, fully-immersive and interactive classroom experience. 

We enabled Adobe to take their powerful product straight to the key decision makers and give them a hands-on demonstration of the powerful features and workflow benefits of the next generation of their software.

The Result

88% of visitors said they would recommend the product to their businesses

The pre-booked training sessions were over-subscribed by 10%

The Adobe Roadshow Truck won the Best Vendor award