Agency: The Marketing Store
Reaching the right audience is key for adidas and for their latest ‘Here to Create’ campaign, that is no different. Our brief was to create a world-first. An intense and mind-blowing experience showcasing speed and power.
For a tour of this scale both creatively and technically, EMS were the only partner that could achieve it in a roadshow truck.
We designed ‘the puke cube’ a 360◦ LED screen experience that took experiential to a whole new level. An immersive space so intense that we provided ‘sick bags’ on arrival. Once the video was complete, visitors could walk through a secret door in to a retail space with the latest Team Mode football boots.
Visitors could then test the boots out in a shoot-out space, and feel like their favourite Footballer.
Our Voyager Truck
Big, versatile and opened up in 2 hours. The Voyager’s fully enclosed double-pod design makes it perfect for creating immersive environments, free from outside interruptions. It has the space and facilities to build creative and complex shows and with no fewer than 6 in our fleet, the Voyager is our most popular exhibition trailer.