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Client: adidas
Agency: The Marketing Store

Reaching the right audience is key for adidas and for their latest ‘Here to Create’ campaign, that is no different. Our brief was to create a world-first. An intense and mind-blowing experience showcasing speed and power.

For a tour of this scale both creatively and technically, EMS were the only partner that could achieve it in a roadshow truck. 

The Result

We designed ‘the puke cube’ a 360◦ LED screen experience that took experiential to a whole new level. An immersive space so intense that we provided ‘sick bags’ on arrival. Once the video was complete, visitors could walk through a secret door in to a retail space with the latest Team Mode football boots. 

Visitors could then test the boots out in a shoot-out space, and feel like their favourite Footballer.

​Over 6,000 visitors across 8 event days​
92% of visitors to the experience were the brand’s target audience

Our Voyager Truck

Big, versatile and opened up in 2 hours. The Voyager’s fully enclosed double-pod design makes it perfect for creating immersive environments, free from outside interruptions. It has the space and facilities to build creative and complex shows and with no fewer than 6 in our fleet, the Voyager is our most popular exhibition trailer.

Get in touch

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