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AB Sciex

Taking the Time to get Technical

Scientific instrumentation poses a unique set of challenges; it is often large and heavy but at the same time delicate, and it always requires focused and specialized training in order to operate. AB Sciex needed our help in creating a mobile demonstration and training facility for their state-of-the-art Mass Spectrometers, devices used by food companies, clinicians, academics and pharmaceutical scientists to analyse chemical mass.

The highly sensitive and valuable technology was the centrepiece of a 3 year roadshow that included product displays, tradeshow facilities and private meeting areas to talk to clients and trainees.

The Result

Toured 14 countries in 3 years

A multi-purpose roadshow, used for training as well tradeshow demonstrations