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Challenge

Familiar with the roadshow training method, Sciex wanted to replicate their highly successful North American tour with their European clients.

The MASStastic Voyage mobile laboratory needed to cover multiple key topics. These included the changes in European regulations for the industry, solutions for increasing demand for faster and more accurate results. As well as the emergence of next-generation technologies and how analytical labs could keep up with the rapid pace of change.

Additionally, the lab needed to feature fully-functional mass spectrometry equipment for live demos.

Solution

We created an experience that took visitors on a journey of Sciex’s history to present day showcases of their latest complex and fully functioning mass spectrometry equipment. Experts in the field were able to show demos, run samples and provide the scientists and lab personnel with useful tips. This included advice on how to improve analysis using recently released technologies, designed specifically for a number of laboratory applications commonly used in European labs.

Additionally, the mobile lab also had an area for presentations, where industry experts were able to talk to visitors about a broad array of topics including drug discovery and development. The space was also used as a meeting space for networking and taking sales enquiries.

Tour became self-liquidating within 1 month of being on the road, to due sales generated on-board
Toured 14 countries over 3 years, attending multiple trade shows and hosting hundreds of private events

Client Feedback

“Because of the sweeping changes in Europe, the interest in advanced LC/MS/MS solutions expanded quickly across the continent, but not everyone can come to a SCIEX event or a major trade show, so we took a next-generation lab to them with our European MASStastic Voyage. We were able to show demos, run samples, talk about the data in depth and give scientists and applied market lab personnel useful tips on how to improve their analyses.”

Fedja Bobanovic, Vice President of EMEA Sales & Support, SCIEX.

Our Challenger Truck

Modern and spacious, the Challenger exhibition trailers make a real impact. The gullwing and pod design provides plenty of space to create complex and immersive built-in exhibitions, while the open-style glass entrance allows you to extend your branded experience to the outside audience. Perfect for hospitality and product showcases.

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