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AB Sciex

Taking the Time to get Technical

Scientific instrumentation poses a unique set of challenges; it is often large and heavy but at the same time delicate, and it always requires focused and specialized training in order to operate. AB Sciex needed our help in creating a mobile demonstration and training facility for their state-of-the-art Mass Spectrometers, devices used by food companies, clinicians, academics and pharmaceutical scientists to analyse chemical mass.

The highly sensitive and valuable technology was the centrepiece of a 3 year roadshow that included product displays, trade show facilities and private meeting areas to talk to clients and trainees.

Market Development Manager at AB SCIEX: "We have enjoyed great success with a tour in the US, so it really was a natural step for us to want to extend into Europe. EMS proved a perfect partner, ensuring high spec design and fit out of a vehicle, as well as planning, logistics and delivery of a complex tour. The MASStastic Voyage vehicle enabled us to provide a mobile lab experience during the day, which made way for a hospitality space in the evening, so we got the best of both worlds."

The Result

Toured 14 countries in 3 years

A multi-purpose roadshow, used for training as well tradeshow demonstrations