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Automotive Roadshows

We've worked with some of the largest automotive brands on campaigns across the globe. From product launches at international motor shows, to information hubs that travel to Journalists across Europe  - our roadshow trucks have been used in multiple ways to advertise the latest cars. 

Take a look at a few of the campaigns we have created and ways you could use a truck to engage with your audiences.

45 show-stopping live events

Imagination for Land Rover

Together with Imagination, we created a spectacular multi-truck campaign with free-running acrobatics and an outdoor 4x4 test track that could stage thrilling live demonstrations to launch their new Evoque.

The centerpiece was the car itself, carefully housed inside the truck, inviting the public to see for themselves that the Evoque was a true Land-Rover: a world class example of British engineering.

400 bloggers and journalists on-board at 13 different locations

Ford Kuga

Looking to refresh the Kuga SUV, Ford wanted to reach the media in a state of the art, interactive VR experience.​ Acting as a welcome hub for the press, the KUGAdventure truck travelled across the continent on a European roadshow tour, to the heat of Southern Greece to the snowy roads of Northern Norway.

Over 1,500 European journalists reached face-to-face in 12 weeks

Ford Focus

Ford wanted a way to talk about their latest innovations and how their care and investment is making the world a safer place for drivers. In particular, they wanted to bring the story to life for non-automotive journalists. 

We fitted two roadshow trucks with kiosks, screens and a unique exhibition hub. We also created a live outdoor test centre, so the media could see and experience the safety features for themselves.

Get in touch

Speak with our expert team to understand how we could help you with your next automotive campaign.

Get in Touch
Get in touch