Generating new customers in MENA

When we set ourselves the mammoth task of designing and creating a new, state-of-the-art HQ in 2015, we knew that the resulting facility had to deliver for both our clients and our staff. The 2 year-long process saw The Refinery built from the ground up – an amazing watch for the entire team as we were able to see our new home come to life.

EMS has been enlisted by Adidas and its agency The Marketing Store to take the global sporting brand’s ‘Here to Create’ campaign direct to consumers with a roadshow tour across Europe. In a summer of football, the Football’s Creators tour will bring a mind-blowing sporting experience to fans, showcasing the speed and power that is possible with Adidas’ latest footwear offering.

From a fridge that orders milk when you’re running low, to a thermostat that can learn your schedule by detecting when your smartphone is in the house – the smart home revolution is well under way. Some of the world’s biggest brands are tapping in to this lucrative market and attempting to outdo each other with products that can lay claim to making a consumer’s life easier.