Show the benefits of adopting new technology

An extraordinary few months has left EMS chief executive Keith Austin energised and excited for what may come next. Eight months ago, I reflected on EMS’s first 20 years in business. “2021 is full of possibilities,” I wrote. But even then, I had no idea of the growth and excitement that was waiting for us during the first half of this year.

Using a truck roadshow as part of your sales and marketing strategy offers significant benefits, especially after such a long time without the deep emotional connections of face-to-face experiences. Here are five ways a roadshow could turbocharge your sales and marketing strategy.

For those planning their next marketing campaign, a well-planned and well-executed hybrid event brings together the best of both worlds. After years of helping to deliver hybrid events with our roadshow trucks, we know they are central to the future of experiential marketing. Here are three reasons why hybrid events staged in roadshow trucks could well be your best bet.