Ideas look Bigger in Real Life

With the right insight, design, service and technical expertise, roadshow trucks can have the longevity to deliver campaigns that provide a hands-on experience for huge numbers of people. While some campaigns may last a year, or even just a few months, some, like the MANufacturing TRAnsporter (MANTRA), have been bringing a unique experience to visitors for over a decade.

Picture 10,000 square miles of desert: expansive, empty and put quite simply a blank canvas. Then start to fill that with roads, skyscrapers, five-star hotels, pioneering technology and lush green spaces. Add to that people from across the globe armed with big ideas and striving for innovation, change and progress. This is NEOM.

International manufacturer of medical and safety technology, Dräger, will be showcasing its leading protection and detection solutions on a roadshow across the Middle East to get face-to-face with customers. Global roadshow expert, Event Marketing Solutions (EMS), will manage the tour, taking the 50sqm mobile showroom to 21 cities across five countries.