Show the benefits of adopting new technology

Roadshow specialists EMS – The Roadshow Experts have experienced an increase in the major brands and global companies looking to pursue European tours, as a safe alternative to postponed events and exhibitions. The likes of medical and safety equipment manufacturer Dräger are resuming their long-running and successful roadshows to maintain their marketing strategies in the face of COVID-19.

If you’re considering a roadshow for 2021, there isn’t a day to waste. Now is the time to start your planning. And that starts by understanding the fundamentals then building your campaign with strategic insight. Right now, though, you might feel that any kind of event planning is unrealistic. We understand your anxiety, but roadshows are the most reliable, efficient and effective face-to-face options right now.

How long can you afford to wait before you launch or demo your next product? Summer 2021? Early 2022? For most businesses, a frightening prospect is emerging: face-to-face events might still be another 18 months from anything like a return to normality. If you’re one of the tens of thousands of brands caught in today’s perfect storm of cancelled exhibitions, virtual event fatigue and emptying sales funnels, the pressure is on.