Show the benefits of adopting new technology

Like almost everything else, the world of offline marketing has been hugely affected by coronavirus. Events have been cancelled. Traditional activations have been ruled out. Strategies have been hastily rewritten. As the world adapts to social distancing and staying at home, both marketing agencies and brands have had to do the same.  But there is still a huge opportunity for those savvy enough to act now.

We’ve had many conversations with businesses looking for a COVID-secure alternative to exhibitions. All of our B2B clients are getting back on the road in the coming weeks and we’re working with a major FTSE 100 client that is looking to launch a new product in Europe via roadshow from September. With this in mind, we thought it would be useful to outline 3 ways a roadshow can help to launch a product during COVID-19 and beyond.

Lockdown measures have created a new way of life for many of us, transforming the ways in which we live, work and play. Practically overnight, people across the world found alternative ways of socialising remotely, from multi-chat video apps, to weekly virtual quizzes with friends and family.  Despite this shift in the way we connect with each other, one thing that has not changed is our need for face-to-face interaction.