Immersing audiences in the brand

A workforce that is truly onboard with a business’ vision for success is the foundation of any great company. Yet someone recently remarked that employee engagement felt like a tired topic and I thought: isn’t that the problem?

When it comes to annual events and conferences, tech giants Apple and Microsoft are famous for putting on impressive shows that capture worldwide attention – both at the exhibition and away from it. Perhaps less obvious is the way in which both brands complement their big shows with a series of strategic events at a local level.

There’s no doubt that roadshow marketing has proved itself as a way of effectively engaging audiences with brands and their messages as well as products and services. Gemma Edney, Head of Client Services at Event Marketing Solutions, provides five expert tips for measuring your roadshow tour ROI.