Show the benefits of adopting new technology

If you’re assessing the ROI of your existing fixed-site innovation or experience centre, there’s never been a better time to take a new approach. Mobile innovation centres – which are rolled out through truck roadshows – are flexible and cost-effective when comparing to traditional static innovation centres.

After 20 years of leading EMS, chief executive Keith Austin thought he’d seen it all. Then along came 2020. These are his reflections on the highs, lows, mistakes and lessons of a remarkable two-decade journey. Back in October 2000, when we made the decision to set up EMS, our rationale was clear. I’d worked for roadshow truck agencies and there was a gap in the market.

Anyone involved with Middle East event planning knows two things. First, nowhere does spectacular exhibition stands quite like this dynamic region. Second, face-to-face contact is the way business gets done across MENA. Read how a roadshow can safely and effectively help you reach your target audience across the Middle East.