Show the benefits of adopting new technology

Using a truck roadshow as part of your sales and marketing strategy offers significant benefits, especially after such a long time without the deep emotional connections of face-to-face experiences. Here are five ways a roadshow could turbocharge your sales and marketing strategy.

For those planning their next marketing campaign, a well-planned and well-executed hybrid event brings together the best of both worlds. After years of helping to deliver hybrid events with our roadshow trucks, we know they are central to the future of experiential marketing. Here are three reasons why hybrid events staged in roadshow trucks could well be your best bet.

Consistent roadshow experiences across more international territories. That’s the central promise of an enduring collaboration between EMS – The Roadshow Experts and American firm MRA mobile experiential. Chief executives Keith Austin and Tony Amato shared their thoughts on the future of this pioneering relationship.