Immersing audiences in the brand

A workforce that is truly onboard with a business’ vision for success is the foundation of any great company. Yet someone recently remarked that employee engagement felt like a tired topic and I thought: isn’t that the problem?

There’s no doubt that roadshow marketing has proved itself as a way of effectively engaging audiences with brands and their messages as well as products and services. Gemma Edney, Head of Client Services at Event Marketing Solutions, provides five expert tips for measuring your roadshow tour ROI.

Industry 4.0 has swept across the manufacturing sector at some pace. According to a recent Deloitte report, 74 per cent of scaling manufacturing businesses are looking to invest in new physical equipment and machinery – demonstrating the desire to up their game.