Show the benefits of adopting new technology

Anyone involved with Middle East event planning knows two things. First, nowhere does spectacular exhibition stands quite like this dynamic region. Second, face-to-face contact is the way business gets done across MENA. Read how a roadshow can safely and effectively help you reach your target audience across the Middle East.

Roadshow specialists EMS – The Roadshow Experts have experienced an increase in the major brands and global companies looking to pursue European tours, as a safe alternative to postponed events and exhibitions. The likes of medical and safety equipment manufacturer Dräger are resuming their long-running and successful roadshows to maintain their marketing strategies in the face of COVID-19.

If you’re considering a roadshow for 2021, there isn’t a day to waste. Now is the time to start your planning. And that starts by understanding the fundamentals then building your campaign with strategic insight. Right now, though, you might feel that any kind of event planning is unrealistic. We understand your anxiety, but roadshows are the most reliable, efficient and effective face-to-face options right now.