Immersing audiences in the brand

Industry 4.0 has swept across the manufacturing sector at some pace. According to a recent Deloitte report, 74 per cent of scaling manufacturing businesses are looking to invest in new physical equipment and machinery – demonstrating the desire to up their game.

Gaming is no longer the anti-social pastime it once was. Instead of playing or watching games at home – alone or in small groups – fans are coming together in their thousands for real-life celebrations of digital gaming experiences. Almost by the day, gaming-related conventions and competitive eSports tournaments are popping up in major cities all over the world.

The majority of our clients hire their roadshow truck because it is often more cost-effective to do so.  Exhibition vehicles are specialist pieces of kit and there is significant cost with building a new one. Unless a tour is for more than two or three years the general rule is that hiring an exhibition trailer is more financially prudent than buying.