Taking the Showroom out on the Open Road

Ford wanted to create a mobile showroom experience that would raise awareness of their amazing car safety technology. In particular, they wanted to bring the story to life for non-automotive journalists.

We fitted two roadshow trucks with kiosks and screens in an immersive showroom-style environment. We created a live outdoor test centre so the media could see and experience the safety features for themselves.

The Result

The multi-truck experience engaged over 1,500 European journalists in 12 weeks


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