Delivering a Global Message
DHL needed to re-energise their workforce. Some of their senior and front-line employees were feeling disconnected and in certain markets their customer service reputation was suffering as a result. DHL’s response was the ‘First Choice’ initiative, a multinational, multi-lingual engagement campaign that aimed to bring a renewed sense of belief and enthusiasm to their workforce.
We created a fully branded, immersive experience that took the message across the whole of Europe and the Middle East. It was a personalised, face to face campaign that set in motion their customer service vision for the future.