DHL


Delivering a Global Message

DHL needed to re-energise their workforce. Some of their senior and front-line employees were feeling disconnected and in certain markets their customer service reputation was suffering as a result. DHL’s response was the ‘First Choice’ initiative, a multinational, multi-lingual engagement campaign that aimed to bring a renewed sense of belief and enthusiasm to their workforce.

We created a fully branded, immersive experience that took the message across the whole of Europe and the Middle East. It was a personalised, face to face campaign that set in motion their customer service vision for the future.


The Result

Far reaching campaign that ran for over 12 months

Re-engaged face to face with over 35,000 employees


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What we do