Projection mapping uncovers endless opportunities to engage audiences with their environment

12th February 2014 | Staff Blog

Projection Mapping

Once in a while a new technology trend takes hold and before you know it creative application has taken it to a whole new level.

Over the last few months we’ve been working with projection mapping. If you’re unfamiliar with the technique, here’s a good explanation, courtesy of Wikipedia; 

‘Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection.’

So what does this mean for the roadshow business?  This exciting new projection technique provides endless opportunities for engaging audiences with their environment and can work both on a truck’s exterior and inside.

You can use it to add extra dimensions and create optical illusions as well as give the idea of movement to fixed objects. It can turn any surface into a dynamic video display and control through a sensory device means that music can work with movement, creating a fully immersive experience for the onlooker.

Used on the exterior, and under nightfall, a truck can be transformed into a vibrant dancing 3D canvas with light projection used to give the appearance of movement, creating engaging imagery and stunning results. Here are some excellent examples 

Lighting solutions specialist Mr Beam proves here just what is possible for roadshow truck interiors by transforming a living room into a 3D projection area with changing colours, patterns, textures and furniture.

It’s not just the B2C brands that are hooked; we’re currently working on B2B concepts to develop a new type of experience for business audiences based on projection mapping techniques. But, we’re not the only ones to be inspired by projection mapping’s potential to wow and engage. Last year Mercedes CLA showcased in several cities in Switzerland, using projection mapping to turn heads - lighting up the car’s exterior with playful changing colours and graphics.

A creative mind can run wild with the myriad of opportunities available to us with projection mapping techniques, mesmerising and connecting visitors with their environment which changes right before their eyes.

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