Do you prefer that companies come to you?

5th November 2013 | Staff Blog

HP Showroom Roadshow Truck

Keith Austin, CEO at Event Marketing Solutions looks at why taking products and services directly to customers makes good business sense.

I'm in the business of helping brands engage customers by taking their products and services directly to them. Now whether that's a technology firm looking to showcase heavy products, a business looking to enter new markets or a bank educating staff on a new offering, they all have one thing in common – the ability to be mobile and to deliver their message directly to their audience, results in unparalleled benefits.

Ab Sciex Exhibition Trailer S8

Of course this is the nature of my business, but I recently read a post by the CEO of HootSuite, Ryan Holmes who gave a whole new perspective and rationale.

You can read it in full here.

The notion of not making customers come to you, and instead going to them is a simple one, as Ryan points out: “If you just build it, they probably won’t come.” He considers the range of businesses that are turning to this concept in “the race to win consumer's hearts (and wallets)” and which makes it easier for customers to engage and transactions to happen. Interestingly, Ryan refers to it as door-to-door sales for the digital age.

Mobile truck tours not just a tactic reserved for specific sectors or industry or even size of operation.  While the technology sector is one which for some time has wholly embraced the concept – this has a lot to do with the complex and heavy nature of its products and services - we've seen an increasing trend towards food and fashion retailers taking to the road as a more direct way of reaching their target audience, who can't resist taking a peek inside. 

Both big and boutique brands are gaining traction in this way from designer Henry Holland to Hugo Boss, Aston Martin and Samsung.

Businesses that take their offerings directly to customers also find that they have a powerful edge over their competition; a USP with increasing visibility in a controlled and consistent trading environment that can be located almost anywhere. A mobile environment can also make a brand interaction more fun and exciting and deliver a superior customer service by providing immediacy and convenience.

If you prefer brands that come to you and are interested in looking at how it could work for your business, get in touch and we'll be happy to help. 

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