EMS team meets dragon boat challenge to raise £1,000

13th June 2011 | EMS News

EMS Charity Boat

The Event Marketing Solutions team took to the water in the annual Chester dragon boat race - despite torrential rain, to raise £1,000 for its client the British Heart Foundation.

Led by managing director Keith Austin, the intrepid team improved on last year’s performance to finish seventh out of 15, and equalled the previous fundraising total. The team took to the River Dee in a colourful Chinese-style longboat on June 12. EMS selected the British Heart Foundation as its designated charity as it works with the organisation on a variety of awareness roadshows and marketing campaigns.

Keith Austin at EMS said:
“Despite torrential rain for most of the day, the EMS top team completed all three races and improved dramatically on last year’s performance. Most importantly I’m proud to say we have again raised a grand total to support the vital work of BHF.”

The festival, now in its seventh year, has become one of the largest dragon boat events in the UK. Crews of up to seventeen people (sixteen paddlers and a drummer) have to work together to get their boat down a 250 meter course and over the finishing line as fast as possible. A series of heats are held throughout the day, culminating in a nail-biting final race to decide the overall victor.


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