Sky | Exhibition Trailers | Event Marketing Solutions

Sky

Mobile HD campaign reaches 10,000 Sky employees
Two large exhibition trailers helped Sky reach front line employees across multiple sites to demonstrate and communicate face-to-face the importance of Sky+ HD to the business.

The mobile environment allowed Sky people to witness the amazing quality you get with HD and get them to buy into it and learn about upcoming products and services Sky will launch in the near future.

- Mobile campaign delivered 396 shows over 33 days
- Over 10,000 staff were engaged with; overall attendance improved by 10% on previous year
- Staff feedback was extremely positive after experiencing the vehicle and the presentation

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“EMS helped us to create a truly immersive experience that allowed Sky people to feel for themselves the power of HD, first-hand. Using a mobile solution also helped us to maximise the number of people we could reach - by taking the experience directly to them and organising the schedule around their working day.”
Shenan Morgan
Avvio (agency for Sky)

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