SanDisk
New MP3 player placed in the hands of 11,415 in UK & France
This was a high-profile, live marketing campaign to raise brand awareness and give as many people as possible a chance to try SanDisk’s exciting new MP3 product.
Busy retail locations in the UK and France saw all the action.
- 11,415 consumers engaged during the 3-week campaign
- 351 product demonstrations given per day on average
- Average attendance per venue - 445 people