NHS South West Essex MMR roadshow Event Marketing Solutions

NHS South West Essex (MMR)

On-the-spot vaccinations exceeded target by 64%

An alarming measles outbreak triggered a rapid-response from NHS South West Essex.

On-the-spot vaccinations needed to be offered to all unprotected children in the area and awareness raised of the importance of immunisation.

- 1,313 vaccinations in 10 weeks – target exceeded by 64%
- Mobile clinic used to carry out 510 other vaccinations including HPV and Meningitis C
- Quick response contained outbreak and raised awareness in a hard-to-reach group   

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  • NHS South West Essex MMR roadshow Event Marketing Solutions
  • NHS South West Essex MMR roadshow Event Marketing Solutions
  • NHS South West Essex MMR roadshow Event Marketing Solutions
  • NHS South West Essex MMR roadshow Event Marketing Solutions
  • NHS South West Essex MMR roadshow Event Marketing Solutions
  • NHS South West Essex MMR roadshow Event Marketing Solutions

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“By taking the clinic out into the community - directly to where children and parents are, we were quickly able to improve vaccination levels. Parents’ responses to previous MMR appeals have been disappointing, but this time we offered them a very quick and convenient service. The roadshow helped deliver a high-profile marketing campaign explaining why vaccination is so important.”
Kathy Abbott
Immunisation Manager, NHS South West Essex