City and Hackney NHS breast cancer roadshow Event Marketing Solutions

NHS City & Hackney (Breast Cancer)

Breast cancer awareness roadshow reaches 2,122 women

Attempting to increase the amount of prevention information and advice available, this roadshow launched during national breast cancer awareness month.

We created a relaxing, unthreatening environment to help engage women of all ages and encourage self-examination.

- 2,122 local women received information and advice
- 968 people took part in the daily touch-screen quiz
- 1,206 promotional giveaway bags and information leaflets handed out

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“The results of this campaign have exceeded our expectations and it has been great to work with EMS again. We’ve found that face-to-face campaigns like this are the perfect way to communicate vital health prevention messages directly to local people - reaching them right where they are rather than waiting for them to visit their GP’s surgery.”
Pamela Froggatt,
Communications Manager, NHS City and Hackney

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