Lenovo

IT pan-European tour targets education sector

European education sector customers get a hands-on experience of Lenovo’s pioneering range of products.

The IT roadshow destinations include Denmark, Norway, Sweden, Germany, France, Spain, Netherlands, Belgium and the UK.

The mobile lab is designed to deliver maximum flexibility for each country by allowing it to be tailored with multilingual branding and individualised products. The hi-tech fit-out includes Wi-Fi and cabled internet connections, power for the client server network and at least 25 PCs, wall-mounted plasma screens, air conditioning and sound systems.

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“We’re extremely excited about this roadshow - it will be the first time we’ve reached our European customers in this way; and because the budget is shared between multiple territories it’s a very efficient way to develop new business. This powerful marketing tool will help us to visibly promote our brand and communicate face-to-face and more importantly allow European customers to feel, touch and understand who we are. EMS has delivered an innovative interior that truly conveys the vibrancy and attractiveness of our product range.”

Marie de Beaufort, Relationship Marketing Manager for Western Europe

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