Dell

Netherlands schools tour showcases educational technology

Global IT brand Dell commissioned EMS to operate a two week tour of schools in the Netherlands to showcase its latest educational technology. The interactive tour gave staff and pupils a hands-on experience of Dell’s new ‘Connected Classroom’ product range.

- The pilot roadshow enabled Dell to engage directly with over 200 visitors allowing them to showcase their latest technology to their target audience
- Feedback received from teachers and students at the 10 school sites was extremely positive
- Plans for future European roadshows are in discussion following the sales leads generated from the pilot roadshow

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“This was the first time we had commissioned a marketing roadshow in this region and we were excited about the potential to connect with our customers in a new way. EMS impressed us with their specialist European expertise and the high level of support they offered us for this important project”.

Paula Carroll
Dell’s Events team, EMEA

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