20th Century Fox

7,674 European movie fans experience the benefits of Blu-ray

20th Century Fox used a European Blu-ray roadshow to educate and communicate the technology benefits and promote their Blu-ray releases of famous back catalogue films.

The roadshow created excitement by giving the public the opportunity to take a unique starring role in famous movie trailers and allowed them to share with friends after the event through social media.

- Visited 32 sites in 4 European countries (Germany, England, Italy and France) over 8 weeks

- Received 7,674 visitors; of those 1,851 experienced a Blu-ray product presentation and 1,918 made their own personalised movie trailer

- The green screen experience created a viral edge, visitors were able to upload their personal movie trailers to facebook (over 6,000 on-line views were recorded across the world in the first 3 months)

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"This was an exciting campaign that created a giant buzz about Blu -ray at retailers across Europe. The roadshow allows us to connect with consumers on an interactive and personal level and through the high definition Blu-ray trailers and data capture, it created a strong social media momentum beyond the event itself"
August Martin, Vice President of Marketing Library and Home Entertainment - 20th Century Fox

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