Testimonial
The idea is that we can take the Barclays Premiership to colleagues that we wouldn't normally be able to, and, in addition to this, we will also be taking it to Barclays Premiership matches to raise awareness of our brand and our involvement in football.
Justine Willcocks, Sponsorship Communications Manager, Barclays.
Results
- Due to the roadshow's success, Barclays extended to the tour to visit 6 Barclays Premiership matches so the general public also benefited from the experience
- More than 5,178 people visited the roadshow over a total of 77 event hours
- One visitor was exposed to a face-to-face brand experience each and every minute some of them staying for an hour or more