Testimonial
We
were very pleased with the way the EMS mobile unit contributed to
the ‘Don’t Be A Cancer Chancer’ campaign that was rolled out in
Ashton, Leigh & Wigan. Being able to mobilise the campaign into the
heart of the community made a real difference because the public
were able to seek advice and be sign-posted quickly and
appropriately.
Kay White, Group Account Director - McCann Erickson
Results
- 227 people visited the Battle Bus - healthcare
professionals were on board to provide information
and sign-post appropriately, an average of more than
25 consultations per day
- The campaign achieved the PCT’s objective of
distributing more than 300 ‘Don’t Be A Cancer
Chancer’ information bags per day
- The Battle Bus itself generated considerable local
interest and featured in a three-minute television
news piece
- EMS have since been commissioned by Manchester PCT
to conduct a similar campaign
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